STATSFORSTARTUPS
Fully-loaded S&M spend to acquire $1 of new ARR across all customers. Want the CAC to be as low as possible.In order to be a successful business that...
The ratio shows a company’s burn rate in comparison with how it is adding new annual recurring revenue (ARR). It’s a concept that is particularly appl...
The Gross Profit Margin shows the income a company has left over after paying off all direct expenses related to the manufacturing of a product or pro...
A way to quantify "hype" around a company. Hype has value to the extent it creates halo effects that drive interest in the company that ultimately inc...
Customer lifetime is the multiplicative inverse of the customer churn rate. If customer churn rate is a monthly % or yearly %, then the Customer Lifet...
N-day retention measures how many of your users come back to your app on a particular day, the "nth" day. For most industries, average eight-week ret...
Net income is the profit that remains after all expenses and costs have been subtracted from revenue
Net Margin Value is obtained by subtracting all the fees and expenses from the Gross Merchandise Value. More realistic look into how business is actu...
Total monthly active users with a registered account ("logged in") divided by the total unique visitors (inclusive of both "logged-in" and "logged-out...
The rolling retention rate formula includes customers that return on a specified day or any day after. Basically, customers that perform a certain act...
Total volume of a particular product (or service) that can be sold by all vendors on the market within a territory that you are able to service for th...
Total sales volume of a particular product (or service) that can be sold by your company within a territory that you are able to service for the plann...
Total addressable market or TAM refers to the total market demand for a product or service. It’s the maximum amount of revenue a business can possibly...
